What does Hypnosis have to do with Butterbeans and Half Price Book Stores?

What does Hypnosis

have to do with “butterbeans”

and Half Price Book Stores?

This article was originally published Sept. 12th, by William C. Smith


“Books were my pass to personal freedom.
I learned to read at age three,
and soon discovered there was a whole world to conquer
that went beyond our farm in Mississippi."
Oprah Winfrey
Imagine my surprise recently when I heard a commercial for Half Price Books – one of my most favorite places in the world – and I heard them talking about butter beans!
It took me a while to figure out what they were talking about. Normally I’m pretty good at figuring out things, but I was driving and looking for an address I wasn’t familiar with.
The announcer was saying something about his son liking Half Price Books and he associated them with the smell of butter beans.
Now in my wildest imagination – and I do have a very good imagination – I’m a Hypnotist – I would never think of Half Price Books or any books for that matter smelling like butter beans. 
Then towards the end of the commercial, the guy said something about “butter bean” at Half Price Books than somewhere else. 
OK – now I got it. Butter beans – “better being”. It’s BETER BEING (not butter beans). This led me to wonder if I heard the first part of the commercial right. I’ll have to listen again to make sure that’s what they said.  
Sort of reminds me of the Bee Gees song where they sing “You’re more than a woman to me.” When I first heard it, I thought they were saying “You’re a bald headed woman to me.” 

"The man who does not read good books has no advantage over the man who cannot read them.”  
Mark Twain
So what does this have to do with Hypnosis?
Well, wouldn’t it be “better being” (butter beans):
Healthy and trim than overweight?
Able to breathe better and have more stamina than smoking?
Hitting the golf ball with more accuracy than into the bunkers?
Confident than shy?
Enjoy flying than being afraid?
Focused instead of scattered?
Getting things done than procrastinating?Calm instead of stressed?
You can use Hypnosis for all of the above and much more! 
“The book salesman should be honored because he brings to our attention,
as a rule, the very books we need most and neglect most."
OK – I think you got the message. 
And that's my story, and I'm sticking with it!

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