Super Bowl XLV is now in the history books. And you just got through watching the Ultimate Mass Hypnosis event of the year until the next Super Bowl anyway.

“The truth is the Super Bowl long ago became more than just a football game. It's part of our culture like turkey at Thanksgiving and lights at Christmas, and like those holidays beyond their meaning, a factor in our economy.”  Bob Schieffer

This article was originally published February 6th, 2011 by William C. Smith

Congratulations to Aaron Rodgers and the Green Bay Packers for the Super Bowl Win and to both the Packers and the Steelers for giving it their all. Celebrations and heartaches for the athletes and fans – depending on which locker room and sports fans you want to ask.

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Super Bowl XLV is now in the history books. And you just got through watching the Ultimate Mass Hypnosis event of the year – until the next Super Bowl anyway. 
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But who really won? The number ONE WINNER – Fox. They cashed a lot of checks from sponsors. The other winners – besides the teams -- the ad agencies that put together the commercials.   And of course all the fans who watched here in Dallas / Fort Worth, or had their Super Bowl parties at home!
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What did you think of the commercials? You couldn’t help notice the Hyundai commercials with the obvious references to Hypnosis. Naturally as a Hypnotist specializing in Sports Hypnosis I enjoyed that one.  
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But here’s a question for you – how many people do you think were Hypnotized during the game? What? You think I’m suggesting that some people went to a Hypnotist for a session instead of watching the game? No! 
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You may not realize it, but when you’re so absorbed in something – like watching the Super Bowl, any other sporting event, anything on TV, and there are many other examples, that you seem to lose track of other things around you – like the wife, husband, phones ringing, the dog that needs to go out – then you’re in a state of Hypnosis.
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So to answer that question – there were over 100 MILLION who tuned in to watch. And those who were truly focused – were in a state of Hypnosis.
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But you know who was most Hypnotized? The Players.  
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“Just like every other team
we had our trials and tribulations,
many obstacles that we had to overcome.”
NFL Coach Mike McCarthy 
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Probably you’re thinking now – “Wait a minute, I couldn’t be Hypnotized, I had my eyes open watching the game! And the Players sure weren’t Hypnotized, they were playing the game!”
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Here’s a Secret a lot of people don’t know and a lot of Hypnotists don’t want you to know (I don’t mind telling you, in fact I tell all my clients) Hypnosis is simply receiving and accepting a suggestion. And a state of focused attention (watching / playing) comes from the suggestion that you want to watch / play the game – and you DID! 
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Here’s another Secret my athletes I work with know – The athletes who are in the most focused state of Hypnosis are going to be the ones who play their best! It’s when an athlete gets distracted that they lose their state of Hypnosis, and therefore don’t play the best they are capable of playing. 
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Both teams’ players were in a very focused state of Hypnosis during the game, but the ones who did the best job of pushing away distractions – either from the game itself (or maybe past personal problems) were the ones who WON. 
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Now let’s talk about some possible Losers. I think some of those ad agencies that put together some of the commercials are going to be the biggest Losers over all. Why? A lot of them were just average. It looks like some of the ad agencies were focused on gimmicks rather than messages. 
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The two I think were the best? 
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The Hyundai commercial with the obvious references to Hypnosis and the “snap out of it” tag line at the end of the commercial. There message was clear – wake up and realize you can have good gas mileage and a good car too. They did it in a positive way without scaring us with the “gas is going to get even higher this summer”.  It was fast and it got your attention. 
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My second favorite was the Doritos commercial with the pug running in slow motion and knocking down the patio door on the jerk who was teasing the dog. It took the “underdog” – and can’t most people identify with the “underdog”? – and made him the HERO! The jerk got what was coming to him. And it made you laugh! 
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“Be careful what you water your dreams with.
Water them with worry and fear and you will
produce weeds that choke the life from your dream. 
Water them with optimism and solutions
and you will cultivate success.”
Lao Tzu 
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“Fear defeats more people than
any other one thing in the world.”
Ralph Waldo Emerson 
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What about FEAR? Which commercial appealed to an almost Universal fear? -- the Bridgestone tire commercial. I’m guessing some people didn’t even get that it was a tire commercial. Basic story – two guys working in an office cubicle. One says to the other “you hit ‘reply all’ to his buddy. Fear takes over. The second guy jumps in his car and races around (on his Bridgestone tires) and grabs computers from people before they can open the email. Then the first guy says the email was sent only to him after all and says “can you imagine?” Well of course, we can all imagine that panic when you realize you hit “reply all” instead of to the person you intended it to go to. 
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Imagination plays a big role in advertising. A great example of that was in the Budweiser commercial set in the Old West. You see a (Budweiser) delivery wagon racing through the Old West. A tough, mean looking Cowboy goes into a bar and orders a Bud. The bartender nervously tells him they just ran out. You can imagine the bad things that are about to happen, when the delivery wagon gets there and delivers the Budweiser just in time. The tough, mean Cowboy begins singing – everybody is Happy! And it ends with “great times are waiting” – obviously telling your SubConscious Mind to look forward to the great times you’ll have from drinking Budweiser.
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And then there was the Coke commercial appealing to the fantasy aspects we all (most of us) enjoy – the dragons, monsters, other world creatures, swords, battle, etc. And it ends with “open happiness” – telling us that by opening a bottle of Coke, we’ll be Happy! 
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Another one I enjoyed was the VW commercial with the Young Darth Vader who is startled to find out the “Force” works when the car in front of him starts and the lights come on – through the magic of his Father using his remote from within the house. Do you think just maybe VW wants you to believe the “Force” will be with you when you buy one of their cars? 
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And one that really put a smile on my face and put me in a very wonderful state of Hypnosis was the Carmax commercial about “customer service shouldn’t be a thing of the past”. Why – the first at the old service station (imagine a full service station!) looked just like my Grandfather’s ’54 Chevy. It got me to wondering if that might have been the reason my very first new car was a Chevy? 
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And then there was one of the Pepsi Max commercials. Young guy and his date sitting at a restaurant. She’s asking all kinds of questions in her mind – taking it from a simple first date to thinking about having kids, etc. While the guy only has one thing on his mind – until the Pepsi Max is brought out. So I’m confused. Was Pepsi really saying that Pepsi Max would take a guy’s attention off of sex? 
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OK, that’s my take on the Super Bowl and the commercials. 
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Now it’s your turn. Tell me about your favorites and the ones you liked least and why.
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And while you’re thinking about that – getting into your state of focused attention, maybe you should ask yourself another question: Are you as focused as you need to be when you’re playing your sport (football, hockey, baseball, basketball, soccer, GOLF, ANY SPORT)– enough to WIN. Do you know how to eliminate the distractions that could keep you from being a real WINNER?

My professional office is located in the Dallas / Fort Worth Metroplex. And I am available to travel (at your expense) worldwide for individual and group programs. I am also available for Video Skype Sessions
Copyright 2011 All rights reserved.

Would you like to use this article in your magazine, e-zine, newsletter, or website? You can, as long as you include this complete statement with it: William C. Smith, Alpha Process Coach, BCH, CI, Author, Speaker, Trainer. Are you ready to discover how to get from where you are to where you want to be? Then go to http://coachwilliamcsmith.blogspot.com And check out his websites too!

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